ADEO Dev x Data x PMS 2024

This project customizes search results according to product performance, using data such as ecommerce visits, ecommerce transactions and revenue, store revenue and others.
Using a mathematical model to calculate and attribute to the product the total score, the project is also adaptable to new data and can have variables added according to the needs of the business teams. This projecthas impact across several areas of the company and can generate insights for both ecommerce teams and store teams about product availability and other strategies.
The model has the possibility of being improved to assist Supply teams and Offer teams with intelligent information about product performance. The results obtained through A/B testing and impact on metrics such as "find product", purchase intention and conversion rate will be presented.