ADEO Dev x Data x PMS 2024

Feature flagging has become a cornerstone of agile development, offering teams the flexibility to manage feature rollout and experimentation effectively. However, its adoption can provoke diverse opinions and perspectives among stakeholders within development teams and organizations. This paper explores the multifaceted nature of these opinions, examining the varied viewpoints on feature flagging benefits, challenges, and implications for software development practices. By synthesizing perspectives from developers, product managers, and business stakeholders, this paper aims to foster a nuanced understanding of feature flagging and its impact on collaboration, innovation, and risk management. Through an open-source framework adoption called OpenFeature and practical insights from a LeroyMerlin Portugal real-world experience and how a UI empowers business teams to manage feature toggles, granting them the ability to control the rollout of features without direct developer intervention. Promoting collaboration between business teams and development teams, streamlines the process of enabling or disabling features, and facilitates rapid experimentation and iteration based on user feedback and market insights to drive value and competitive advantage.