We want to talk about our data informed approach and about the strengths of a hand in hand collaboration between UX, Data and Product Manager. We will talk about how we managed to explore data, and to put it in perspective with user feedbacks. We will take, as an example of use case, a useful product we built in LMFR with this approach, reaching great NPS & SUS. Basically, how UX and Data help a product manager to build the right product.